Bethlehem University
Undergraduate Catalog 2021-2022
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Shucri Ibrahim Dabdoub Faculty of Business Administration
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Department of Business Administration
Minor in Marketing
Program Description a>
Degree Requirements
Program of Study
Program of Study
List of Required Course
Course Code
Course Title
Course Credits
Course Type
BUSA234
INTERNATIONAL MARKETING
3
Minor Requirement
BUSA266
E-BUSINESS
3
Minor Requirement
BUSA276
INTEGRATED MARKETING COMMUNICATIONS
3
Minor Requirement
BUSA332
MARKETING RESEARCH
3
Minor Requirement
BUSA337
CONSUMER BEHAVIOR
3
Minor Requirement
BUSA349
MARKETING MANAGEMENT
3
Minor Requirement
BUSA317
SUPPLY CHAIN MANAGEMENT
3
Minor Elective
BUSA322
BUSINESS NEGOTIATIONS & CONFLICT MANAGEMENT
3
Minor Elective
BUSA331
PRIN. OF MARKETING
4
Minor Elective
BUSA334
ADVERTISING
3
Minor Elective
BUSA336
SALESMANSHIP
3
Minor Elective
BUSA338
SOCIAL RESPONSIBILITY AND ETHICS
3
Minor Elective
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