Institute of Hotel Management

Associate Diploma in Travel Agency Management

Course Description

TOUR 107 Computer Reservation Systems I (Cr.2)
This course introduces students to the global distribution systems mostly in use by the local and regional travel and hospitality industry.

TOUR 113 Travel Agency Management I (Cr. 3)
This course is designed to provide students with the basic skills and procedures required by professional travel agency managers.

TOUR 117 Outgoing Tourism I (Cr. 2)
In this course detailed guidance is prepared in order to acquaint the students with the outbound tourism and means of transportation on land and sea.

TOUR 118 Outgoing Tourism II (Cr. 2)
This course covers in brief, information about world hotels, main tourist sites and attractions in different countries.  Moreover, it covers a brief analysis of regional framework and specific regions of the world.

TOUR 222, 237 Air Transport Ticketing III, IV (Cr. 3,3)
These courses offer a broader view to reservations procedures, fare calculations, billing and methods of payments as well as travel  taxation.

TOUR 222, 237 Air Transport Ticketing I, II (Cr. 3,3)
These courses offer a broader view to reservations procedures, fare calculations, billing and methods of payments as well as travel  taxation.

TOUR 125, 127 Incoming Tourism I, II (Cr. 2,2)
These courses cover in brief tour brochures including costs, itineraries, group size, pace, single supplements, terms and conditions and consumer protection.

TOUR 227, 228 Incoming Tourism III,IV (Cr. 2,2)
These courses are designed to give a general overview of important historical and archaeological sites relevant to the Holy Land.

TOUR 133 Geography of Palestine (Cr. 3)
This course covers the physical, political and economic Geography of Palestine.

TOUR 151 Customer Services Management (Cr. 3)
This course will prepare the students in the two areas of Travel Formalities and Customers Services and Selling Techniques.  Students will study the types of customers, their needs and expectations, how to create good customer relations the selling process and making recommendations and closing the sale.  Travel formalities include passport and health certificates, taxes, customs and currency, insurance.

TOUR 152 Geography in Travel Planning (Cr. 3)
This course will give the students a broad image about destination geography, including factors that determine a destination's appeal such as attractions, accessibility, costs and standards of living, culture & climate and cultural geography and patterns of tourism.

TOUR 153 Transportation in the Travel Industry   (Cr. 3)
Students will study Airline codes and definitions, aircraft and in-flight services, airport facilities and special passengers, automations, baggage, international regulations, and travel guides.

TOUR 154 Hotels and Tour Packages (Cr. 3)
This course will give details about administrative and accounting procedures, tour packages and hotel reservations.

Selected field trips cover a wide variety of interesting places for tourists.

TOUR 201 Field Trips I
Jerusalem, Bethlehem area and surroundings

TOUR 202 Field Trips II
Nazareth and Tiberias

TOUR 203 Field Trips III

TOUR 204 Field Trips IV
Dead Sea and Qumran

TOUR 207 Computer Reservation Systems II (Cr. 2)
This is a continuation of TOUR 107 involving airline distribution, pricing, ticketing and transaction processing.

TOUR 211 Travel Agency Management II (Cr. 3)
This course deals with selling practices, commercial skills, requirements and fundamental skills to all business operations.

TOUR 212, 252 Travel Agency Management III, IV (Cr.3,3)
These courses are a continuation of Tour-113 and Tour-211 as required by the IATA/UFTAA International Certification Program. Areas covered include: travel business environment, major international travel and tourism organizations, and employment in the travel and tourism industry.

TOUR 217 Outgoing Tourism III (Cr. 2)
This course introduces students to the fundamentals of escorted guided tours, round-trip transport to the destinations, airport transfers and hotel accommodations.

TOUR 218 Outgoing Tourism IV (Cr. 2)
This course is designed to give an overview to important international destinations and world attractions.

TOUR 243 Human Resource Management (Cr. 3)
This course aims to provide an understanding of the role of the management of people at work in theory and practice.  It is designed to provide a specific body of knowledge in human resource management.  It will also provide student with the skills to manage themselves on their supervised work experience and to understand and appreciate particular management styles, structures, and culture which they may experience.

TOUR 244 Tourism Marketing (Cr. 3)
This course applies the theory of direct marketing and service marketing for practical use in the Tourism Industry.  Concepts analyzed include marketing mix components of products - presentation communication and distribution - customer retention, service deliveries, systems and Internet-based strategic marketing applications.  Case studies show how direct marketing and service marketing can be used by a variety of travel and tourism related service suppliers and vendors.

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Bethlehem University Foundation
Phone: +1-202-526-6097
Fax: +1-202-526-6096
Washington, DC USA
Bethlehem University in the Holy Land
Phone: +972-2-274-1241
Fax: +972-2-274-4440
Bethlehem, Palestine

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