Shucri Ibrahim Dabdoub Faculty of Business Administration


Department of Business Administration



Course Description

BUSA210 - Principles of Management - 3 credits

This course involves a review of the principles of management. It aims to provide a framework for the orderly presentation of basic facts in business management, utilizing the functions of the manager with respect to planning, organizing, staffing, directing, and controlling.

BUSA227 - Computers & Information Systems - 3 credits

This course covers the fundamentals of computers and data processing. It is designed to give the student a background on computers themselves, what they do, and how they are put to work. The course is a practical one that gives the students hands-on experience on the use of commercially available software in word-processing, spreadsheets and presentation programs.

BUSA229 - Project Management - 3 credits

This course provides a systematic and thorough introduction to all aspects of project management. The course underlines the importance of understanding the relation between projects and the strategic goals of the organisation. The course also discusses the technical, cultural, and interpersonal skills necessary to successfully manage projects from start to finish.

BUSA230 - Principles of Marketing - 3 credits

This course covers all aspects of modern marketing and the business environment, including marketing information, product distribution, promotion, pricing, and total marketing strategy.
Pre Requisite: BUSA210

BUSA232 - Commercial Law - 3 credits

This course is a study of commercial law dealing with the principles of the law of contract, export sales, export and import licenses, bankers' commercial credit, and principles of the law of partnership.

BUSA233 - International Business - 3 credits

This course focuses on providing students with a framework for formulating building and managing a new business venture in an international context. It helps reinforce international business concepts operations pertinent to business operating in the global market. The course develops students’ ability to apply international business concepts to practical business situations.
Pre Requisite: BUSA210

BUSA234 - International Marketing - 3 credits

This course is designed to meet students and practitioners needs to know about contemporary environment problems and practices of international marketing. This course focuses on global issues that challenge today’s international marketer. It expands on the strategic implications of marketing within different cultures, as well as identifies marketing management techniques necessary to accommodate cultural differences.
Pre Requisite: BUSA230

BUSA261 - Introduction to Public Administration - 3 credits

This course is an introduction to modern concepts of public administration, the historical development of public administration as both an academic discipline and a professional occupation, the role of administration in modern society and its relation to the political process. In addition to the traditional emphasis given to the major problems of public administration, the student will be exposed to the contemporary issues in the field such as organization theory, personnel, budgeting and planning.
Pre Requisite: BUSA210

BUSA265 - Quantitative Business Analysis - 3 credits

This course covers modern and classical quantitative business analysis. It includes decision-making, networks, inventory models, forecasting and linear programming. The course also includes a brief discussion on project planning. There will be extensive use of the computer lab in this course.
Pre Requisite: BUSM102 and BUSA210

BUSA266 - E-Business - 3 credits

This course examines the fundamental technologies associated with business-to-business interaction and delivery of content via the Internet. Topics include examining the history, culture, and design of the Internet and the resulting impact on marketing; Web-based business models; consumer demographics; Web usage behavior; privacy issues; brand loyalty; virtual communities; and commercial Web site effectiveness metrics
Pre Requisite: BUSA230

BUSA276 - Integrated Marketing Communications - 3 credits

The aim of this course is to equip students with the needed knowledge and skills in the field of marketing communications in a highly competitive environment. In addition, the course will help students in learning how to use the various methods of promotion, the comprehensive marketing communications concepts considering all possible media usage.
Pre Requisite: BUSA230

BUSA288 - Internship - 1 credit

The aim of this course is to give students a chance to practice in companies and to experience the realities of business life. This practice will last for 200 hours

BUSA311 - Enterprise Development - 3 credits

This course focuses on small business and entrepreneurship. It introduces the student to the basic activities involved in starting and developing one's own business venture. It provides a description of the successful entrepreneur and a comprehensive analysis of the functional areas of small business. The topic has acquired special significance in recent times in light of the vital role small business plays in driving the economies of many developed and developing countries
Pre Requisite: BUSA210

BUSA312 - Financial Management - 3 credits

This course is a survey of financial management, incorporating an analysis of the important facets of financial management, investigating both the theory and practice of financial decision-making.
Pre Requisite: BUSA210 and ACCT201

BUSA313 - Corporate Finance - 3 credits

This course includes topics such as financial analysis, financial forecasting, risk analysis, bankruptcy and reorganization, capital structure and leverage, working capital policy, short-term credit, receivables and inventory management
Pre Requisite: BUSA312

BUSA314 - Human Resources Management - 3 credits

This course involves human resources administration, which examines contribution of the behavioral sciences in the context of human relations and problems in management Topics to be discussed include: recruitment, selection, development, performance, evaluation, compensation, job design and motivation.
Pre Requisite: BUSA210

BUSA315 - Industrial & Operations Management - 3 credits

This course is designed to provide students with an applied and contemporary introduction to the field of operations management that is also well grounded in theory. This course covers different topics like operations in the global market, product and transformation system design, resource management and product supply processes
Pre Requisite: BUSA210

BUSA316 - Methodology of Social Research in Business - 3 credits

This course considers alternative research approaches relevant to business students, such as simulations, and surveys, with data-gathering techniques appropriate for each approach. It is primarily concerned with developing alternative approaches to research problems and with discussing specific applications. It builds upon a background of specific statistical tools and techniques and an understanding of theory development and research design.

BUSA317 - Supply Chain Management - 3 credits

The aim of this course is to examine the relationship between the organization and all other entities that support the organization in responding to the needs of its customers. This includes entities such as the suppliers of raw materials, distributors of final products and all other entities that provide support services. This course discusses the structure as well as the behavior of all those involved in the supply chain in order to help the marketer in developing the most effective and efficient chain
Pre Requisite: BUSA230 and ECON234

BUSA318 - Contemporary Issues in Business - 3 credits

Business topics of current concern to faculty and students will be discussed in this course. This course is offered only when faculty are available and sufficient students exist. Course content will be announced in advance of scheduled offerings.

BUSA319 - Financial Institutions Management - 3 credits

The course provides a comprehensive survey of the behavior and significance of money, credit and the financial system. Analyzed are operations of financial institutions and financial markets, the relationship between prices and interest rates, and the tools that are used to hedge against interest rate risk, and foreign exchange risk.
Pre Requisite: BUSA343

BUSA322 - Business Negotiations & Conflict Management - 3 credits

This course covers the basics of negotiations and conflict resolutions. By attending this course, a student will become able to describe the nature of effective negotiations as well as identifying the importance of negotiations in decision making. A student will develop his communication skills in resolving conflicts that may arise in a business environment
Pre Requisite: BUSA337

BUSA330 - Non-Profit Marketing - 3 credits

This course discusses the implementation of marketing concepts on not-for-profit organizations, both governmental and non-governmental. It covers the use of the marketing tools in a way that suits the needs and goals of not-for-profit organizations. Examples of topics to be covered include health care organizations, fundraising for charitable organizations, as well as educational institutions.
Pre Requisite: BUSA230

BUSA332 - Marketing Research - 3 credits

The course is designed to provide the student with the basic skills necessary for conducting market research. In this course the student is introduced to the research process and learns how to utilize data collection methods, employ sampling techniques and statistical tests, as well as prepare and present research reports.
Pre Requisite: BUSA230

BUSA333 - Advanced Financial Management - 3 credits

Classification and analysis of financial securities, mechanics of investment, portfolio management, role of financial manager, analysis and solution of problems, types of insurance in personal planning and in business are covered.
Pre Requisite: BUSA312

BUSA334 - Advertising - 3 credits

This course is designed to meet the needs of business students to understand and be able to use advertising as a marketing tool, which contributes to greater achieving the goals of profit organizations, government and social non-profit agencies. Essential issues to be covered will include why advertising is used, kinds of goals that are set for it, the way in which advertising programs are developed to achieve those goals, how and why advertising accomplishes its aims, and the interaction of advertising and society.
Pre Requisite: BUSA230

BUSA336 - Salesmanship - 3 credits

This course is designed to help students understand the dynamics of the selling/buying function and grasp the theory and practice of personal selling. It covers various dimensions of sales procedures and the interrelationships between selling and other marketing functions, understanding buyer behavior, various aspects of the sales call, different types of selling situations, telephone selling, legal and ethical aspects of selling.
Pre Requisite: BUSA230

BUSA337 - Consumer Behavior - 3 credits

This course covers concepts, methods and aims applicable to the study of consumer behavior. This course includes both quantitative approaches (experiments, surveys, statistical approaches) and interpretive approaches (qualitative approaches, humanistic studies) applicable at various levels, from the most micro (individual behavior) to the most macro (societal or cultural phenomena at the global level).
Pre Requisite: BUSA230

BUSA338 - Social Responsibility and Ethics - 3 credits

The aim of this course is to equip students with basic skills that help them understand ethical and social issues that could arise during the implementation of marketing concepts and how to deal with such issues. The course also covers the basics of public relations because of the importance of such a topic in creating an effective way of communication with the different stakeholders whether internal or external to the organization.
Pre Requisite: BUSA230

BUSA339 - Security Analysis & Portfolio Management - 3 credits

This course is an in-depth discussion of investment and portfolio management process, and the evaluation of the portfolio performance. The focus is on analysis of alternative economies, securities markets, industries and individual companies.
Pre Requisite: BUSA335

BUSA340 - Capital Budgeting - 3 credits

The objective of this course is to select, allocate and implement productive investments so as to maximize returns from limited sources of funds. Students in this course will study various evaluation aspects among investment proposals. Students will also examine certain organizational impacts of investment decisions.

BUSA342 - International Financial Management - 3 credits

This course deals with theoretical and operational issues of corporate financial management in an international environment. Emphasis is placed on decision-making by multinational firms in capital budgeting, working capital management, and the procurement of fund in international markets
Pre Requisite: BUSA312

BUSA343 - Financial Institutions - 3 credits

This course focuses on the functions performed by financial markets and financial institutions. The fundamental of interest rate determination and their behavior, the term structure of interest rates, and the risks associated with interest rates changes, the characteristics and valuation of financial instruments and structure and operations of financial institutions.
Pre Requisite: BUSA312 and ECON224

BUSA344 - Speculative Markets - 3 credits

This course examines both practical and theoretical aspects of derivatives financial futures and options markets. Included will be discussions of theoretical models, hedging strategies and practical uses of these securities.

BUSA349 - Marketing Management - 3 credits

The aim of this course is to discuss contemporary marketing management concepts including decision making in strategic marketing issues as well as organizing the management of the marketing efforts and controlling all marketing activities. The course helps in solving marketing problems that face managers as well as developing alternative courses of action.

BUSA350 - Strategic Management - 3 credits

This is a capstone course. It reviews the state of the art in strategic management and policy, focusing on both research and concepts. The course is based on case studies. The cases are comprehensive and integrative, most deal with a broad range of issues across varying organizations in varying strategic circumstances.

BUSA375 - Organizational Behavior - 3 credits

This course investigates the impact that individuals, groups, and structure have on behavior within organizations for the purpose of applying such knowledge towards improving the effectiveness of an organization. Topics will include attitudes, job satisfaction, personality, perception, motivation, learning, job design, leadership, communication, conflicts, and group dynamics.

BUSA389 - Senior Seminar - 1 credit

This course is designed to provide senior business students with an opportunity to conduct a seminar integrating two or three topics in the student's area of concentration. Each student must give an oral presentation. Faculty members will assist as coordinators or resource consultants. The written research paper must be presented to the Faculty of Business.

BUSM101 - Business Mathematics I - 3 credits

Emphasis is placed on ensuring that students understand basic concepts. Each topic is completely developed and no prior knowledge of Business Mathematics assumed. However, a fundamental knowledge of arithmetic and basic algebra is assumed. Topics to be covered are: ratio, proportion, percentage, mark-up, mark-down, simple and compound interest and relevant topics in economics such as supply and demand relations, breakeven, equilibrium, and basic (simple) functions.

BUSM102 - Business Mathematics II - 3 credits

Business Mathematics II focuses first on developing of mathematical skills and then on the applications of these skills into solving applied business problems. This course covers the following topics in depth: exponential and logarithmic functions, arithmetic and geometric progressions, matrices, linear programming, derivatives, maxima, minima and other introductory topics in statistics to prepare students for ECON 234.
Pre Requisite: BUSM101

ECON101 - Microeconomics - 3 credits

This course is an introduction to price theory, which deals with the economic behavior of individual units such as consumers, firms and resource owners. Moreover it exposes the students to the nature of microeconomics and its relevance to today's world economic problems and teaches them how to use economic theory and how to analyze these problems.

ECON102 - Macroeconomics - 3 credits

This course provides the basic concepts of aggregate demand and aggregate supply of the market economy. It also provides the concept of national income and the recent problems facing the economy, inflation and unemployment. It includes the role of monetary and fiscal policy.

ECON224 - Money & Banking - 3 credits

This course is a study of money and banking, concentrating on the functioning of the monetary and banking system as a whole. It treats the most challenging problems facing the economy: inflation, unemployment, balance of payments fluctuations, economic growth, and welfare. It also analyzes the impact and significance of monetary policy, as well as fiscal and income policies on the economy
Pre Requisite: ECON102

ECON234 - Fundamental Statistics for Business - 3 credits

This is an introductory course in statistics, incorporating a study of statistical concepts and methods of organizing and interpreting data. Topics to be discussed include statistical inferences, probabilities, testing hypotheses, estimation, normal and binomial distribution, linear regression and correlation analysis.
Pre Requisite: BUSM102

ECON300 - Basic Economics - 3 credits

This course attempts to equip the students with the economic tools needed to explain and understand today`s crucial issues in world problems such as, inflation, poverty and development. This course is designed to help the students develop their ways of thinking by integrating economics into analysis of other fields of studies.

ECON313 - Managerial Economics - 3 credits

This is a survey of managerial economics, integrating various principles and concepts of management and economics, and relating them to the problems of economic decision-making and policy formulation at the level of the firm
Pre Requisite: BUSA210 and ECON102

ECON322 - Intermediate Macroeconomics - 3 credits

This course is concerned with the determination and behavior of certain aggregates, the total output of the economy and the price level. The basic objective of the course is to understand the nature and organization of our society and the arguments underlying many of the great public issues of the day such as unemployment, inflation, growth, etc.
Pre Requisite: ECON102

ECON324 - Economic Development - 3 credits

This course presents alternative theories of economic development and their application in formulating growth strategies for underdeveloped countries.
Pre Requisite: ECON102

ECON328 - Public Finance - 3 credits

This course is an analysis of the role of government and of the criteria to be employed in raising the revenues for financing government expenditure. Economic and financial aspects of public revenue generation via various types of taxes will be analyzed and a study of the role of fiscal budgets will be conducted.
Pre Requisite: ECON102

ECON342 - International Trade - 3 credits

This course includes traditional and contemporary theories as to why nations trade, analysis of commercial policy including tariffs, trade restrictions and economic integration, causes and impacts of international resource movements, including the role of direct foreign investment and of multinational corporations.
Pre Requisite: ECON102

ENTR300 - Entrepreneurship - 3 credits

This course is intended for anyone interested in starting a business, working for an entrepreneurial company or working with entrepreneurial firms as an investor or advisor. The course is designed as a broad overview of entrepreneurship, including identifying a winning business opportunity, gathering funding for and launching a business, growing the organization and harvesting the rewards. This course incorporates a variety of teaching and learning methods. Course elements include: case studies, guest speakers, readings, lectures and team projects. Case examples incorporate variety on many dimensions, including product vs. service business models; local vs. national or international markets; bootstrapping vs. external funding; and new ventures vs. takeover of ongoing concerns. This course teaches the entire spectrum of entrepreneurial activity and skills through the team development of a business plan.
Bethlehem University Foundation
Phone: +1-202-526-6097
Fax: +1-202-526-6096
Washington, DC USA
Bethlehem University in the Holy Land
Phone: +972-2-274-1241
Fax: +972-2-274-4440
Bethlehem, Palestine

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