Shucri Ibrahim Dabdoub Faculty of Business Administration  
Bachelor of Business Administration in Business Administration

Course Description

BUSA 210 Principles of Management (Cr. 3)

This course involves a review of the principles of management.  It aims to provide a framework for the orderly presentation of basic facts in business management, utilizing the functions of the manager with respect to planning, organizing, staffing, directing, and controlling.


BUSA 227 Computers and Information Systems (Cr. 3)

This course covers the fundamentals of computers and data processing.  It is designed to give the student a background on computers themselves, what they do, and how they are put to work. The course is a practical one that gives the students hands-on experience on the use of commercially available software in word-processing, spreadsheets and presentation programs.


BUSA 230 Principles of Marketing (Cr. 3)

This course covers all aspects of modern marketing and the business environment, including marketing information, product distribution, promotion, pricing, and total marketing strategy.

Pre-requisite: BUSA 210


BUSA 232 Commercial Law (Cr. 3)

This course is a study of commercial law dealing with the principles of the law of contract, export sales, export and import licenses, bankers' commercial credit,  and principles of the law of partnership.

Pre-requisite: None


BUSA 233 International Business (Cr. 3)

This course focuses on providing students with a framework for formulating building and managing a new business venture in an international context.  It helps reinforce international business concepts operations pertinent to business operating in the global market.  The course develops students’ ability to apply international business concepts to practical business situations.

Pre-requisite: BUSA 210


BUSA 234 International Marketing (Cr. 3)

This course is designed to meet students and practitioners needs to know about contemporary environment problems and practices of international marketing.  This course focuses on global issues that challenge today’s international marketer.  It expands on the strategic implications of marketing within different cultures, as well as identifies marketing management techniques necessary to accommodate cultural differences.

Pre-requisite: BUSA 230


BUSA 261 Introduction to Public Administration (Cr. 3)

This course is an introduction to modern concepts of public administration, the historical development of public administration as both an academic discipline and a professional occupation, the role of administration in modern society and its relation to the political process. In addition to the traditional emphasis given to the major problems of public administration, the student will be exposed to the contemporary issues in the field such as organization theory, personnel, budgeting and planning.

Pre-requisite: BUSA 210


BUSA 265 Quantitative Business Analysis (Cr. 3)

This course covers modern and classical quantitative business analysis.  It includes decision-making, networks, inventory models, forecasting and linear programming.  The course also includes a brief discussion on project planning.  There will be extensive use of the computer lab in this course.

Pre-requisite: BUSM 102, BUSA 210


BUSA 266 E-Business (Cr. 3)

This course examines the fundamental technologies associated with business-to-business interaction and delivery of content via the Internet.  Topics include examining the history, culture, and design of the Internet and the resulting impact on marketing; Web-based business models; consumer demographics; Web usage behavior; privacy issues; brand loyalty; virtual communities; and commercial Web site effectiveness metrics.

Pre-requisite: BUSA 230


BUSA 276 Integrated Marketing Communications (Cr. 3)

The aim of this course is to equip students with the needed knowledge and skills in the field of marketing communications in a highly competitive environment. In addition, the course will help students in learning how to use the various methods of promotion, the comprehensive marketing communications concepts considering all possible media usage.

Pre-requisite: BUSA 230


BUSA 288 Internship (Cr. 1)

The aim of this course is to give students a chance to practice in companies and to experience the realities of business life.  This practice will last for 200 hours.

Pre-requisite: None – offered in the summer after the third year.


BUSA 311 Enterprise Development (Cr. 3)

This course focuses on small business and entrepreneurship.  It introduces the student to the basic activities involved in starting and developing one's own business venture.  It provides a description of the successful entrepreneur and a comprehensive analysis of the functional areas of small business.  The topic has acquired special significance in recent times in light of the vital role small business plays in driving the economies of many developed and developing countries.

Pre-requisite: BUSA 210


BUSA 312 Financial Management (Cr. 3)

This course is a survey of financial management, incorporating an analysis of the important facets of financial management, investigating both the theory and practice of financial decision-making.

Pre-requisite: BUSA 210 and ACCT 202


BUSA 313 Corporate Finance (Cr. 3)

This course includes topics such as financial analysis, financial forecasting, risk analysis, bankruptcy and reorganization, capital structure and leverage, working capital policy, short-term credit, receivables and inventory management.

Pre-requisite: BUSA 312


BUSA 314 Human Resources Management (Cr. 3)

This course involves human resources administration, which examines contribution of the behavioral sciences in the context of human relations and problems in management.  Topics to be discussed include: recruitment, selection, development, performance, evaluation, compensation, job design and motivation.

Pre-requisite: BUSA 210


BUSA 315 Industrial and Operations Management (Cr. 3)

This course is designed to provide students with an applied and contemporary introduction to the field of operations management that is also well grounded in theory.  This course covers different topics like operations in the global market, product and transformation system design, resource management and product supply processes.

Pre-requisite: BUSA 210


BUSA 316 Methodology of Social Research in Business (Cr. 3)

This course considers alternative research approaches relevant to business students, such as simulations, and surveys, with data-gathering techniques appropriate for each approach.  It is primarily concerned with developing alternative approaches to research problems and with discussing specific applications. It builds upon a background of specific statistical tools and techniques and an understanding of theory development and research design.

Pre-requisite: None


BUSA 317 Supply Chain Management (Cr. 3)

The aim of this course is to examine the relationship between the organization and all other entities that support the organization in responding to the needs of its customers. This includes entities such as the suppliers of raw materials, distributers of final products and all other entities that provide support services. This course discusses the structure as well as the behavior of all those involved in the supply chain in order to help the marketer in developing the most effective and efficient chain.

Pre-requisite: BUSA 230, ECON 234 and BUSM 101


BUSA 318 Contemporary Issues in Business (Cr. 3)

Business topics of current concern to faculty and students will be discussed in this course. This course is offered only when faculty are available and sufficient students exist. Course content will be announced in advanced of scheduled offerings.

Pre-requisite: None


BUSA 322 Business Negotiations & Conflict Management (Cr. 3)

This course covers the basics of negotiations and conflict resolutions. By attending this course, a student will become able to describe the nature of effective negotiations as well as identifying the importance of negotiations in decision making. A student will develop his communication skills in resolving conflicts that may arise in a business environment.

Pre-requisite: BUSA 337


BUSA 330 Non-Profit Marketing  (Cr. 3)

This course discusses the implementation of marketing concepts on not-for-profit organizations, both governmental and non-governmental. It covers the use of the marketing tools in a way that suits the needs and goals of not-for-profit organizations. Examples of topics to be covered include health care organizations, fund raising for charitable organizations, as well as educational institutions.

Pre-requisite: BUSA 337


BUSA 332 Marketing Research (Cr. 3)

The course is designed to provide the student with the basic skills necessary for conducting market research.  In this course the student is introduced to the research process and learns how to utilize data collection methods, employ sampling techniques and statistical tests, as well as prepare and present research reports.

Pre-requisite: BUSA 230


BUSA 333 Advanced Financial Management (Cr. 3)

Classification and analysis of financial securities, mechanics of investment, portfolio management, role of financial manager, analysis and solution of problems, types of insurance in personal planning and in business are covered.

Pre-requisite: BUSA 312


BUSA 334 Advertising (Cr. 3)

This course is designed to meet the needs of business students to understand and be able to use advertising as a marketing tool, which contributes to greater achieving the goals of profit organizations, government and social non-profit agencies. Essential issues to be covered will include why advertising is used, kinds of goals that are set for it, the way in which advertising programs are developed to achieve those goals, how and why advertising accomplishes its aims, and the interaction of advertising and society.

Pre-requisite: BUSA 230


BUSA 336 Salesmanship (Cr. 3)

This course is designed to help students understand the dynamics of the selling/buying function and grasp the theory and practice of personal selling.  It covers various dimensions of sales procedures and the interrelationships between selling and other marketing functions, understanding buyer behavior, various aspects of the sales call, different types of selling situations, telephone selling, legal and ethical aspects of selling.

Pre-requisite: BUSA 230


BUSA 337 Consumer Behavior (Cr. 3)

This course covers concepts, methods and aims applicable to the study of consumer behavior.  This course includes both quantitative approaches (experiments, surveys, statistical approaches) and interpretive approaches (qualitative approaches, humanistic studies) applicable at various levels, from the most micro (individual behavior) to the most macro (societal or cultural phenomena at the global level).

Pre-requisite: BUSA 230


BUSA 338  Social Responsibility, Ethics & Public Relations (Cr. 3)

The aim of this course is to equip students with basic skills that help them understand ethical and social issues that could arise during the implementation of marketing concepts and how to deal with such issues. The course also covers the basics of public relations because of the importance of such a topic in creating an effective way of communication with the different stakeholders whether internal or external to the organization.

Pre-requisite: BUSA 230


BUSA 349 Marketing Management (Cr. 3)

The aim of this course is to discuss contemporary marketing management concepts including decision making in strategic marketing issues as well as organizing the management of the marketing efforts and controlling all marketing activities. The course helps in solving marketing problems that face mangers as well as developing alternative courses of action.

Pre-requisite: Required of, and restricted to all student with a minor in marketing. It is to be taken as the last course in the minor.


BUSA 350 Strategic Management (Cr. 3)

This is a capstone course. It reviews the state of the art in strategic management and policy, focusing on both research and concepts. The course is based on case studies. The cases are comprehensive and integrative, most deal with a broad range of issues across varying organizations in varying strategic circumstances.

Pre-requisite: Offered last semester of graduation.


BUSA 375 Organizational Behavior (Cr. 3)

This course investigates the impact that individuals, groups, and structure have on behavior within organizations for the purpose of applying such knowledge towards improving the effectiveness of an organization. Topics will include attitudes, job satisfaction, personality, perception, motivation, learning, job design, leadership, communication, conflicts, and group dynamics.

Prerequisite: None


BUSA 389 Senior Seminar (Cr. 1)

This course is designed to provide senior business students with an opportunity to conduct a seminar integrating two or three topics in the student's area of concentration.  Each student must give an oral presentation.  Faculty members will assist as coordinators or resource consultants.  The written research paper must be presented to the Faculty of Business. 

Pre-requisite: Required of and restricted to all business majors in the last term of their senior year.


BUSA 312 Financial Management (Cr. 3)

This course is a survey of all facets financial management, including: securities valuation, risk and return analysis, financial statement analysis and financial capital project evaluation, capital structure decisions, and dividend policy.

Pre-requisite: BUSA 210 & ACCT 202


BUSA 313 Corporate Finance      (Cr. 3)

This is a comprehensive terminal course that gives consideration to developing sound financial policies in the firm. The course will use lectures and cases to develop good understanding of concepts in such areas as financial analysis, capital budgeting, financial planning and forecasting, capital structure, dividends policy, bankruptcy and reorganization, and working capital policy.

Pre-requisite: BUSA 312


BUSA 319 Financial Institutions Management (Cr. 3)

The course provides a comprehensive survey of the behavior and significance of money, credit and the financial system. Analyzed are operations of financial institutions and financial markets, the relationship between prices and interest rates, and the tools that are used to hedge against interest rate risk, and foreign exchange risk.

Pre-requisite: BUSA 343


BUSA 335 Principles of Investment (Advanced Financial Management) (Cr. 3)

This course is a comprehensive survey of the investment settings, selections and management. Analyzed are the purposes and operations of financial markets in the United States and around the world, assets allocation decisions, evaluation of current investments and future opportunities and construction of investment portfolios that will satisfy the investors risk and return objectives.

Pre-requisite: BUSA 312


BUSA 339 Security Analysis and Portfolio Management (Cr. 3)

This course is an in-depth discussion of investment and portfolio management process, and the evaluation of the portfolio performance. The focus is on analysis of alternative economies, securities markets, industries and individual companies.

Pre-requisite: BUSA 335


BUSA 340 Capital Budgeting (Cr. 3)

The objective of this course is to select, allocate and implement productive investments so as to maximize returns from limited sources of funds.  Students in this course will study various evaluation aspects among investment proposals.  Students will also examine certain organizational impacts of investment decisions.

Pre-requisite: BUSA 312


BUSA 341 Financial Statement Analysis (Cr. 3)

This course is designed to prepare a student to interpret and analyze financial statements effectively. This course explores in greater depth financial reporting topics introduced in core courses in financial accounting.  The course aims to provide students with an understanding of the use of the financial statements and to develop skills in the analysis of financial statements for economic decision-making. Students will develop expertise in analyzing financial statements for investments, credit, business and management decisions.

Pre-requisite: ACCT 202


BUSA 342 International Financial Management (Cr. 3)

This course deals with theoretical and operational issues of corporate financial management in an international environment. Emphasis is placed on decision-making by multinational firms in capital budgeting, working capital management, and the procurement of fund in international markets.

Pre-requisite: BUSA 312


BUSA 343 Financial Institutions (Cr. 3)

This course focuses on the functions performed by financial markets and financial institutions. The fundamental of interest rate determination and their behavior, the term structure of interest rates, and the risks associated with interest rates changes, the characteristics and valuation of financial instruments and structure and operations of financial institutions.

Pre-requisite: BUSA 312 & ECON 224


BUSA 344 Speculative Markets (Cr. 3)

This course examines both practical and theoretical aspects of derivatives financial futures and options markets. Included will be discussions of theoretical models, hedging strategies and practical uses of these securities.

Pre-requisite: None


BUSM 101 Business Mathematics I (Cr. 3)

Emphasis is placed on ensuring that students understand basic concepts.  Each topic is completely developed and no prior knowledge of Business Mathematics assumed.  However, a fundamental knowledge of arithmetic and basic algebra is assumed.  Topics to be covered are: ratio, proportion, percentage, mark-up, mark-down, simple and compound interest and relevant topics in economics such as supply and demand relations, breakeven, equilibrium, and basic (simple) functions.

Pre-requisite: None


BUSM 102 Business Mathematics II (Cr. 3)

Business Mathematics II focuses first on developing of mathematical skills and then on the applications of these skills into solving applied business problems.  This course covers the following topics in depth:  exponential and logarithmic functions, arithmetic and geometric progressions, matrices, linear programming, derivatives, maxima, minima and other introductory topics in statistics to prepare students for ECON 234.

Prerequisite: BUSM 101


ECON 101 Microeconomics (Cr. 3)

This course is an introduction to price theory, which deals with the economic behavior of individual units such as consumers, firms and resource owners.  Moreover it exposes the students to the nature of microeconomics and its relevance to today's world economic problems and teaches them how to use economic theory and how to analyze these problems.

Pre-requisite: None


ECON 102 Macroeconomics (Cr. 3)

This course provides the basic concepts of aggregate demand and aggregate supply of the market economy. It also provides the concept of national income and the recent problems facing the economy, inflation and unemployment.  It includes the role of monetary and fiscal policy.

Prerequisite: ECON 101


ECON 224 Money and Banking (Cr. 3)

This course is a study of money and banking, concentrating on the functioning of the monetary and banking system as a whole. It treats the most challenging problems facing the economy: inflation, unemployment, balance of payments fluctuations, economic growth, and welfare.  It also analyzes the impact and significance of monetary policy, as well as fiscal and income policies on the economy.

Prerequisite: ECON 102


ECON 234 Fundamental Statistics for Business (Cr. 3)

This is an introductory course in statistics, incorporating a study of statistical concepts and methods of organizing and interpreting data. Topics to be discussed include statistical inferences, probabilities, testing hypotheses, estimation, normal and binomial distribution, linear regression and correlation analysis.

Prerequisite: BUSM 102


ECON 300 Basic Economics (Cr. 3)

This course attempts to equip the students with the economic tools needed to explain and understand today's crucial issues in world problems such as, inflation, poverty and development.  This course is designed to help the students develop their ways of thinking by integrating economics into analysis of other fields of studies.

University Requirement.  Waived for Business and Accounting students.


ECON 313  Managerial Economics (Cr. 3)

This is a survey of managerial economics, integrating various principles and concepts of management and economics, and relating them to the problems of economic decision-making and policy formulation at the level of the firm.

Prerequisite: BUSA 210, ECON 102


ECON 322  Intermediate Macroeconomics (Cr. 3)

This course is concerned with the determination and behavior of certain aggregates, the total output of the economy and the price level. The basic objective of the course is to understand the nature and organization of our society and the arguments underlying many of the great public issues of the day such as unemployment, inflation, growth, etc.

Prerequisite: ECON 102


ECON 324 Economic Development (Cr. 3)

This course presents alternative theories of economic development and their application in formulating growth strategies for underdeveloped countries.

Prerequisite: ECON 102


ECON 328 Public Finance (Cr. 3)

This course is an analysis of the role of government and of the criteria to be employed in raising the revenues for financing government expenditure. Economic and financial aspects of public revenue generation via various types of taxes will be analyzed and a study of the role of fiscal budgets will be conducted.

Prerequisite: ECON 102


ECON 342 International Trade (Cr. 3)

This course includes traditional and contemporary theories as to why nations trade, analysis of commercial policy including tariffs, trade restrictions and economic integration, causes and impacts of international resource movements, including the role of direct foreign investment and of multinational corporations.

Prerequisite: ECON 102


ENGL 231 English Business Communication (Cr. 3)

This course is intended for business students.  It aims to improve their business communication skills.  Students engage in a number of written and oral business communication tasks.

Pre-requisite: ENGL 213


Bethlehem University Foundation
Phone: +1-202-526-6097
Fax: +1-202-526-6096
Washington, DC USA
Bethlehem University in the Holy Land
Phone: +972-2-274-1241
Fax: +972-2-274-4440
Bethlehem, Palestine

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